The project involves creating an e-commerce platform that allows PwC employees to exchange reward points earned through successful collaborations with colleagues. These points can be redeemed for products from partner companies.
Project Scope:
✤ Design of an online platform (mobile/web)
✤ Reward points management system
✤ Integration with partners for point redemption
✤ Intuitive and user-friendly interface to enhance the user experience.
Team :
✤ 1 UX Designer (me)
✤ 2 Frontend Developer
✤ 1 Project Manager
✤ 1 Business Analyst
Context:
PwC, a consulting and auditing firm, aims to boost internal collaboration by rewarding employees who actively participate in successful projects. The current system lacks visibility and accessibility, preventing employees from fully enjoying their rewards. Therefore, a dedicated platform is needed to facilitate the exchange of points for a wide range of products.
PwC, a consulting and auditing firm, aims to boost internal collaboration by rewarding employees who actively participate in successful projects. The current system lacks visibility and accessibility, preventing employees from fully enjoying their rewards. Therefore, a dedicated platform is needed to facilitate the exchange of points for a wide range of products.
Problem:
Employees struggle to track and use their reward points, and the available rewards are not always well highlighted, which hinders engagement and participation.
Employees struggle to track and use their reward points, and the available rewards are not always well highlighted, which hinders engagement and participation.
Importance:
A well-designed platform will not only enhance employee engagement but also strengthen collaboration within PwC. It will provide greater visibility of rewards and partner products.
A well-designed platform will not only enhance employee engagement but also strengthen collaboration within PwC. It will provide greater visibility of rewards and partner products.
Solution:
Develop a simple, clear, and accessible platform that allows employees to easily view and exchange their points for products from partner companies through a seamless navigation system.
Develop a simple, clear, and accessible platform that allows employees to easily view and exchange their points for products from partner companies through a seamless navigation system.
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First Change:
Points Management System
Points Management System
Research
User Research: Conducted interviews with employees to understand their expectations of the points management system.
Solution
Developed a personalized dashboard enabling users to track their points in real time and view their exchange history.
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Second Change:
Product search with advanced filters
Product search with advanced filters
RESEARCH
User Research: Analyzed popular products and employee preferences for rewards.
SOLUTION
Created a product catalog organized by categories with a filtering option to find rewards by point balance.
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Third Change:
Seamless Checkout Experience
Seamless Checkout Experience
RESEARCH
User Research: Analyzed pain points during the product redemption process, such as the complexity of the checkout process.
SOLUTION
Implemented a clear and readable product interface displaying availability, required points, and user balance. Included product descriptions, eligibility status, and a disabled "Continue" button if points are insufficient. Added progress steps for process clarity.
NEXT STEPS
✤ Launch the platform across PwC.
✤ Implement a training program to help employees get familiar with the interface and maximize their use of reward points.
✤ Collect user feedback to iterate and improve the platform after the first months of use.